YOUR ELECTRONIC SECURITY INSIGHTS & STRATEGIES ADVISOR

Transforming Your Business To New Heights

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POSITION YOUR COMPANY FOR SUCCESS

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LIFE AFTER LTE

Life After LTE

WHITE PAPER

In November 2021, MacGuard surveyed dealers and integrators across America about future growth opportunities following the LTE sunset. Learn what MacGuard and industry leaders believe will help catapult your organization’s growth into 2022 and beyond.

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LEAD POSITIVE CHANGE

BUSINESS STRATEGIES & REPEATABLE SOLUTIONS FOR GROWTH

The electronic security landscape continues to change as competitive business models move to DIY and the cloud. The growth of companies thinking outside of the box is far exceeding the expectations of those that are stuck in traditional models. That’s where MacGuard comes in. Established by 40-year industry veteran Kirk MacDowell, MacGuard Security Advisors can help you lay a new foundation for your company that will delight customers, optimize market share, capitalize on growth, and improve organizational health.

Don't Miss Kirk at These Upcoming Events


10.26.2022 to
10.28.2022
Future Technology NOW: AI, IoT, Automation &
10.19.2022 to
10.20.2022
Session 1: Life After LTE In November 202

See All of Kirk's Upcoming Events

AN EXPERT PARTNER, PASSIONATE ABOUT YOUR COMPANY’S ACHIEVEMENTS

WHAT WE DO

Business evaluation

From an expert’s point-of-view, MacGuard Security Advisors will help you identify threats and evaluate opportunities to improve your electronic security organization’s profitability and focus.

  • Assess your business operations for gaps, key areas of improvement, and alignment
  • Review or create short- and long-term strategic business initiatives, including organizational structure and performance
  • Identify strategic alliances and M&A opportunities
  • Provide a blueprint for sustained improvement

GROWTH STRATEGIES

MacGuard Security Advisors can help you identify key areas of growth for your electronic security business to achieve long-term success. We put our in-depth industry knowledge and years of practical experience to work for you.

  • Attrition mitigation strategies
  • Customer and referral programs
  • New channels to market
  • Cross- and up-selling opportunities
  • Supplier negotiation
  • Reputation management and marketing

CUSTOMER EXPERIENCE

Let MacGuard help your company stand out from your competitors, build stronger customer relationships, and improved satisfaction with a customized CX plan. Happy customers refer more, pay more for products and services, and stay with your company longer, but you need to know their pain points and what motivates them.

  • Customer Experience strategy and planning
  • Customer Journey mapping
  • Transactional and Relational Survey implementation and Executive Summary
  • Customer Experience Measurement, including Customer Satisfaction (CSAT) and Net Promoter Score (NPS)
  • Customer analytics
  • Employee engagement

Get Our Latest Survey and White Paper, Life After LTE

OTHER SERVICES

  • Threat analysis for universities, school districts, corporations, and high-profile individuals
  • Expert witness testimony for security and law enforcement

STRATEGIC Consulting

MacGuard Security Advisors provides viable strategies that are right for your electronic security business as a key outside partner of your executive team. 

  • Participate in, or lead, your strategic planning or critical projects
  • Provide industry analysis, pre-due or due diligence
  • Mentor operations, business development, and sales teams

BUILDER PROGRAMS

If your company is not achieving your desired conversion or margin with Builders, take advantage of MacGuard’s team who has years of experience working with the Builder community.

  • Business plans including strategy development and competitive pricing models
  • Sales management, training, and performance standards
  • Sales pitch/presentation book
  • Automated sales paperwork
  • Home buyer options and questionnaire
  • Design center display
  • Marketing, including brochures, print and email campaigns, and presentations

Learn More About our Builder Evaluation Program

Public Speaking

As a widely recognized industry expert, Kirk appears regularly as a speaker at electronic security events and conferences throughout the United States and is available for engagements.

  • Featured speaker at International Security Conference, Electronic Security Expo, and California Alarm Association
  • Special guest speaker for major security manufacturer webinars and meetings

Learn More

Mentoring

We bring professional, sensible, and intuitive advice to companies in transition or facing leadership challenges. MacGuard Security Advisors can help rebuild your electronic security organization by forming a trusted partnership with you—essentially becoming your Chief Outside Officer.

  • Help owners execute the strategic decisions needed for their company through a secure, confidential alliance
  • With his deep knowledge and vast industry network—paired with his practical experience as a dealer/integrator and leader at large manufacturers and service providers—Kirk can connect the dots as a key staff member to position your company for lasting success

Strategy from an Expert’s Perspective

In The News

Security Nation Podcast

Insiders Say ADT, State Farm Deal Could Be a Boon for Industry

September 13th, 2022

Security Nation Podcast

Identifying Future Leaders With Kirk MacDowell

July 14th, 2022

2021

Can a Burglar Really Jam Your Wireless Security System?

February 18th, 2022

What People Are Saying

"I’ve known and worked with Kirk for decades and recommend him with enthusiasm: Kirk is the consummate alarm industry professional who has done it all, and then some. Among other attributes, he had the strategic vision to recognize the value in a disruptive start-up, and has provided first-rate support throughout our relationship. You will be extremely happy that you retained Kirk to identify and address your company’s challenges, while boosting your bottom line."

Peter Rogers

Co-Founder, Frontpoint

"Kirk was General Manager/Executive Vice President of Post Alarm Systems, an SDM Top 50 company. He very ably led the company through peak growth, reduced attrition to under 5% and took the company through the UL listing process."

Rob Post

President Post Alarm Systems

Gina Post-Franco

General Manager, Post Alarm Systems

"I first met Kirk when he was hired to lead our dealer partner program, Security Pro. Kirk brought his experience as a dealer to bear on the program increasing its effectiveness with the dealers. He clearly understood the importance of creating value for the customer in the selling process. His success was mainly due to the fact that he was driven to bring to the dealer community the products and services that they needed to be successful. He truly lives out the "Go-Giver" (Bob Burg) concepts in his work. He has the advantage of the lessons learned from not only leading his own operating alarm company, but also by calling on thousands of successful and some not-so-successful dealers. Great insights come from both...."

Ken Nelson

Former Sales VP, GE Security; UTC

"I have known Mr. Kirk MacDowell for over 30 years. Kirk was president of the Pacific Palisades Chamber of Commerce from 1986-1987. I was always impressed how Kirk started his own security business and quickly he became the consummate alarm industry professional. The Chamber’s Board of Directors was so impressed with his success that we awarded him the Pacific Palisades Chamber of Commerce "Best New Business Award." You will be extremely happy that you retained Kirk to identify your company’s challenges. I recommend Kirk MacDowell with enthusiasm."

Arnie Wishnick

Executive Director PACIFIC PALISADES CHAMBER OF COMMERCE

"I have had the pleasure of working with Kirk for the past few years across varying projects and ventures in the IoT/Smart Home industry. There are few in this industry who possess the breadth of knowledge and foresight that Kirk does. From the strategic sales perspective through achieving operational excellence, Kirk’s multifaceted and long-tenured background provides him with the unique ability to set the vision and provide the necessary deliverables to execute successfully. Above all else, Kirk is a natural born leader. I’ve witnessed how colleagues and industry executives gravitate towards his positions and opinions. He has the innate ability to bring people together, find common ground against differing perspectives, and create a highly functioning supportive team that is able achieve the objective at hand. Kirk is a phenomenal mentor who has been extremely supportive in my career. He is a true asset who can be relied upon to deliver results. I would be more than honored to work with Kirk again."

Paul Obering

Former Senior Product Manager, Intelligent Home;

Charter Communications; Time Warner Cable