Winner of the 2023 ESX Innovation Award for Dealer Services, Customer Experience!

2023 innovation award winner


Transforming Your Business To New Heights

  macadvice logo

Learn More


Free Consultation




Is your company missing out on critical customer feedback by not conducting a survey to gauge overall customer satisfaction? Check out how this MacGuard client reduced his annual attrition by enough accounts that it literally paid for itself.

The electronic security landscape continues to change as competitive business models move to DIY and the cloud. The growth of companies thinking outside of the box is far exceeding the expectations of those that are stuck in traditional models. That’s where MacGuard comes in. Established by 40-year industry veteran Kirk MacDowell, MacGuard Security Advisors can help you lay a new foundation for your company that will delight customers, optimize market share, capitalize on growth, and improve organizational health.

Strategy from an Expert’s Perspective



Builder Development Services

If your company is not achieving your desired conversion or margin with Builders, take advantage of our years of experience working with the Builder community.

  • New business development
  • Go-to-market strategy
  • Sales improvement & processes/Sales & management training

Learn More About our Builder Development Services

    Strategic Consulting

    MacGuard will assess your business operations for gaps, key areas of improvement, and alignment.

    • SWOT analysis 
    • Strategic planning & positioning 
    • Senior leadership development 
    • Succession planning & generational (passing the torch) mentoring

    Customer Experience

    Stand out from your competitors, build stronger customer relationships, and improve satisfaction with a customized experience plan for your business.

    • Award winning Customer Satisfaction surveys & Likelihood to Stay Score™
    • Data cleansing & analytics
    • Attrition mitigation
    • Organizational process & improvement

    Learn More About our Customer Experience Offerings

    Don’t Miss Kirk at These Upcoming Events

    See All of Kirk's Upcoming Events

    What People Are Saying

    “We hired MacGuard to perform a Customer Satisfaction Survey for us and we couldn’t have been happier with the process and the end results! The MacGuard team really worked hard to produce a meaningful report that gave us amazing insight into the way we are perceived by our subscribers. There was a lot of information that supported what we already thought to be true as well as some surprises that made us rethink some of the things we’ve always done. Armed with this new information, we were able to implement several new processes and strategies to address the feedback we received and improve our customer service. I would highly recommend MacGuard!“

    Matt Muccitelli

    Park Security Systems

    Johnstown, PA

    “Although we had many options on who might be able to conduct this type of survey for us, we wanted someone within the industry to handle it who understood our business. If the MacGuard survey results and LTS Score™ can help reduce our annual churn by just 12 accounts, the survey will have paid for itself, and the benefit is that we get to keep those customers for additional years.”

    Steve Kaufer

    Maximum Security

    Palm Springs, CA

    “What Kirk and his team have created is the tool to give you the ability to really get the temperature of your customer base, and as a business owner you should want to know that. You should want to know where you can be better and that’s exactly what MacGuard surveys are going to be providing. I 100% recommend them.”

    Kelly Bond

    Davis Group Mergers & Acquisitions

    “MacGuard has helped us in our strategic planning. Kirk came to our office, interviewed our strategic team, and helped us lay out strategy for 1, 3, and 5 years. Sure, I would recommend Kirk. Kirk’s always provided positive, valuable information to the alarm industry.”

    Chuck Petrusha

    Advanced Security Systems


    "I’ve known and worked with Kirk for decades and recommend him with enthusiasm: Kirk is the consummate alarm industry professional who has done it all, and then some. Among other attributes, he had the strategic vision to recognize the value in a disruptive start-up, and has provided first-rate support throughout our relationship. You will be extremely happy that you retained Kirk to identify and address your company’s challenges, while boosting your bottom line."

    Peter Rogers

    Co-Founder, Frontpoint

    "Kirk was General Manager/Executive Vice President of Post Alarm Systems, an SDM Top 50 company. He very ably led the company through peak growth, reduced attrition to under 5% and took the company through the UL listing process."

    Rob Post

    President Post Alarm Systems

    Gina Post-Franco

    General Manager, Post Alarm Systems

    "I have had the pleasure of working with Kirk for the past few years across varying projects and ventures in the IoT/Smart Home industry. There are few in this industry who possess the breadth of knowledge and foresight that Kirk does. From the strategic sales perspective through achieving operational excellence, Kirk’s multifaceted and long-tenured background provides him with the unique ability to set the vision and provide the necessary deliverables to execute successfully. Above all else, Kirk is a natural born leader. I’ve witnessed how colleagues and industry executives gravitate towards his positions and opinions. He has the innate ability to bring people together, find common ground against differing perspectives, and create a highly functioning supportive team that is able achieve the objective at hand. Kirk is a phenomenal mentor who has been extremely supportive in my career. He is a true asset who can be relied upon to deliver results. I would be more than honored to work with Kirk again."

    Paul Obering

    Former Senior Product Manager, Intelligent Home;

    Charter Communications; Time Warner Cable

    In The News

    Kirk MacDowell

    Kirk MacDowell Honored as ESA’s 2023 Morris F. Weinstock Person of the Year


    Read More
    The Bridge

    Kirk MacDowell Inducted into SSI’s Industry Hall of Fame


    Read More

    M2M Services and Alula Join Forces to Redefine the Future of Smart Security


    Read More

    Pre Attrition Check-Ins Can Keep Your Company Healthy


    Read More