“Back to the Future” @ CAA 2021
Speakers: Bob Ricucci, Will Wise, Kirk MacDowell & Robert Few
Industry veterans Bob Ricucci, Robert Few and Kirk MacDowell have all built successful companies in the industry, but it didn’t come without blood, sweat and the ability to determine where the industry “was” headed. Each one of these mentors will go back 20-30 years and share their marketing plans, business thoughts and predictions from years ago and let the audience determine if they were right or wrong. History has a tendency of repeating itself so let’s turn back time and see how they did and lessons learned. Moderated by ISC Security Events VP Will Wise, we’ll then take a look forward to provide insights and tips for the decade ahead.