What Great Companies are Doing to Retain Customers that Don’t Show up on an Attrition Report
44% of businesses focus on customer acquisition while only 18% focus on customer retention. It’s all about keeping a customer for life, yet only 42% of companies can accurately measure the lifetime value of their customers. In this interactive panel presentation, we’ll outline what great companies are doing to mitigate attrition, lessons learned from current customer surveys and how to best position your company to garner additional installation and recurring monthly revenue during the lifecycle of the customer. We’ll review actual consumer feedback and hear from dealers and integrators that have implemented concepts that have succeeded.
Moderator: Kirk MacDowell, MacGuard Security Advisors
Panelist Speakers for ISC West are: Kelly Bond, Davis Mergers and Acquisitions and Chuck Petrusha, Advanced Security Systems and 2021 SDM Dealer of the Year.