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Key Strategies to Selling Upgrades before the Competition Does @ ESX 2021

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Speakers: Kirk MacDowell & David Morgan

One of the most important steps in business is building and managing customer relationships throughout the customer lifecycle. Many dealers and integrators don’t have a viable process that offers upgrades or enhancements for their customer base. With a solid action plan for product and service upgrades, you can create a community of loyal customers that drives retention, revenues, and referrals. In this session, we will discuss how to engage your current customers year-round, showing them new products and services and improving the customer experience before your competition does.  

When is the best time and what is the best process for dealing with product obsolescence?

What are the ramifications if I don’t promote upgrades?

How may I use data to drive the conversation process?

What are tied and true ways to promote upgrades?


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