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K01 Keynote: Pre-Attrition Indicators You Need to Know! Find out the Drivers Behind your Customers’ Likelihood to Stay with your Company and Best Practices for Success.

Gaining new customers is a top priority for any security company. Customer Acquisition Cost (CAC) reveals how much you spend to attract new customers. The question is, how many of those customers don’t remain for the long term and why do they leave?  MacGuard’s CEO, Kirk MacDowell, a 40+ year security industry veteran, will join us to discuss how your security business can thrive if you focus on retaining customers.

Topics of the session include: 
• How to effectively determine your pre-attrition metric;
• Find out what your customers are not telling you which can negatively impact the customer journey;
• Understand the differences between transactional and relational surveys;
• What impacts your customers’ Likelihood to Stay;
• What best practices should be implemented and tracked for success.


Date And Time

11.13.2023 to



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